Hello, I'm Ryan Lewis.

Jack of all trades; master of quite a few. My broad experience and skill set allow me to strategize, execute and manage all aspects of a digital marketing campaign. With an eye for strategy, I am able to translate business goals into strategic marketing campaigns.

Marketer

Coder

Designer

Creative

Right Brain. Left Brain. All Brain. All the Time.

As a coder/designer, I can code/design emails, banners, landing pages, custom tools and websites. With my Marketing Automation experience, I can create funnels, score leads and segment traffic. Throughout this process, I am consistently monitoring the results, reporting and above all else, optimizing. Digital marketing is about numbers and creative. The coding/logic side of my brain can easily solve any marketing problem while my creative side flourishes when tasked with formulating new concepts to test/optimize.

You Need A Budget

Lead of Growth Marketing

YNAB is a life-changing finance/budgeting app that leans heavily into financial education and a proven method for budgeting that has helped hundreds of thousands of people conquer their financial stress. My wife and I are two of those people! I joined YNAB as only the second marketing hire, and, along with the CMO, we've helped to almost double our user base and grow our marketing team to over 28 people now.

Key Responsibilities

  • Full Funnel Digital Marketing Strategy - Strategy for customer lifecycle (acquisition, conversion, retention)
  • Strategy and team management - Along with CMO, I direct a team of 26 specialized marketers and coordinate high-level vision/strategy
  • Marketing Automation - Strategy, production and execution. HTML email development, segmentation, content
  • Paid Social Media - Strategy, production and execution for Facebook, Twitter, Pinterest, and LinkedIn
  • SEM - Strategy, production and execution for Google Ads and Apple Search Ads
  • SEO / Content Marketing - Strategy, research and analytics
  • Analytics / Attribution / Tracking - Attribution governance and planning. Pixel tracking setup and testing.
  • CRO / LPO - A/B testing, funnel testing, strategy and test plans
  • Display / Retargeting - Strategy and execution via AdRoll, Facebook and Google
  • Affiliate / Influencer Marketing - Strategy, outreach and analysis
  • Website and Landing Page Development - WordPress / PHP, JavaScript, HTML/CSS for previous version of website and assisted our new developer on current site

Juhll Online Marketing

Senior Web Designer/Developer & Digital Campaign Manager Associate

Juhll is a leader in digital marketing and I am the most senior, trusted developer/campaign manager/marketing tech at the agency. I have been entrusted with everything from executing and running Paid Media, Marketing Automation, Email Marketing and Landing Page Optimization campaigns end-to-end, to managing huge corporate accounts or well-funded startups. Being a thought leader at a strong digital agency has allowed me to grow my skill set at an incredible rate, so I am definitely grateful to be a part of something this awesome.

Key Responsibilities

  • Marketing Automation - Strategy, production and analytics - Eloqua, Marketo, ExactTarget
  • Email Marketing - Strategy, production and analytics - MailChimp, Responsys
  • Landing Page Optimization - Strategy, production and analytics - Optimizely
  • Tracking and analytics - Google Analytics, Ghostery, Excel, Tableau integration
  • Paid Social Media - Strategy, production and analytics - Nanigans, Facebook
  • Project/Account Management
  • Responsive HTML email development - HTML/CSS
  • Website/landing page development - HTML/CSS, JavaScript, PHP, WordPress
  • SEO - Strategy, production and analytics

Marketing Puget Sound

Web Dev and Creative Director

Marketing Puget Sound is an award-winning, full-service creative and social media marketing agency catering to small and medium-sized businesses all over Puget Sound. Although my time at the agency was short (7 months) I worked on over a dozen custom WordPress sites, and created logos, branded collateral, window coverings and many other creative and technical projects. As the Web Dev and Creative Director, I was responsible for coordinating and producing high-quality creative assets and technically sound websites and marketing campaigns.

Key Responsibilities

  • Custom WordPress website design and development - HTML/CSS, PHP
  • Logo/brand design
  • Print design - Business cards, posters, forms, window coverings, booklets
  • SEO - Strategy, production and analysis
  • Site analytics and reporting - Google Analytics
  • Social Media content marketing - Strategy, production and analysis
  • Custom JavaScript and PHP "web app" development
  • Paid Search/Display - Google AdWords

Warmoth Custom Guitar Parts

Web Designer/Developer

Warmoth is the leading manufacturer and retailer of custom guitar and bass bodies and necks. I joined Warmoth at the height of the 2008 recession and was tasked with expanding our international and domestic markets by improving the website design and functionality. Through my efforts, we improved our organic search rankings to the top five in Google for all of our major keywords. The other backend web developer and I also built online custom neck and body builders that increased our sales significantly, which helped us expand to two large facilities and double the size of the web/marketing team. I also did all of the strategy and production for our Social Media accounts and took our Facebook community from less than 2,000 people to over 20,000 in less than a year. A lot of my original work is still contributing greatly to the bottom line. It was a fantastic experience.

Key Responsibilities

  • Web and graphic design - Photoshop
  • Front-end web development - HTML/CSS, JavaScript
  • Print ad design
  • SEO - Strategy, production and analysis
  • Site analytics and reporting - Google Analytics
  • Social Media content marketing - Strategy, production and analysis
  • Paid Search/Display - Google AdWords